Know Career Benefits of Digital Marketing – Salary, Growth & Scope
Digital Marketing has emerged significantly due to the availability of smartphones and the internet today. And in this pandemic where all the industries faced most problems but this field balanced the work flow. Find here Know Career Benefits of Digital Marketing – Salary, Growth & Scope.
If you’re interested in a digital marketing career, keep engaged here to know more about the industry, the future of digital marketing, the scope of digital marketing in India, and in 2021 and beyond.
What is Digital Marketing?
It is the process of marketing products or services to potential audiences through digital canals and the internet. Digital marketing has the same objectives as conventional marketing, the only difference is the medium used to convey the marketing information.
What is the Future of Digital Marketing All Over?
Enormous people are willing to join the digital industry due to its adaptable nature. The industry is a unification of several skills in marketing and technical world. It doesn’t matter if you’re a creative or a technical individual; you will definitely find something in this field that you will shine at. Even a candidate with no knowledge of marketing can capitalize on their skills.
Some eminent digital marketing careers are:
SEO expert will be in charge of a company’s overall SEO strategy. Your key objective will be to improve your company’s website’s ranking on a search engine’s results page. Your key responsibilities include:
- Keyword strategy Planning
- Web analytics
- Organic content strategy
- Develop and implement link building strategy
- Manage to improve search listing results
- The average salary is around 1.8 to 4 lakhs per annually.
An SEM expert will oversee all the company’s SEM campaigns. Your main goal is to create leads or conversion through SEM campaigns on platforms like Google Ads, Facebook Ads Manager, Instagram Story, Whatsapp, and more. Your responsibilities include:
- Organizing campaign budgets and determining monthly costs
- Optimizing SEM campaigns
- Execute keyword planning and optimization
- Data analysis and Web analytics
- The average salary is around 2.5 to 6 lakhs annually.
Digital Marketing Manager or Director
A digital marketing manager will be responsible for the development, execution and management of marketing campaigns of a company. Here the major role is to explore a brand’s awareness in the digital space, grab traffic to their website and gain customers or leads. As a digital marketing manager you will specifically manage:
- Strategize and monitor digital marketing campaigns
- Manage company monthly costs
- Measure performance and analyze ROI and KPIs
- Identify new market trends and insights
- The average salary is around 4 to 8 lakhs annually.
Social Media Manager
As a social media manager will be responsible for a company’s Social Media presence. Your primary objective is to promote your company’s products or service through social media platforms and maintain appreciative communication with the target customers. Social media manager’s specific duties will include:
- Create relevant and engaging content to connect with the target audience and management.
- Plan and execute campaigns on all relevant social media platforms
- Generate leads
- Online reputation management
- The average salary is around 1.5 to 6 lakhs per annually.
Content Marketing Manager
A Content marketing manager will be responsible for the planning and implementing a company’s whole content strategy. In addition, he/she will be responsible for the management of content production on offline and online channels. Specially, you will do:
- Instrument content strategies across all platforms
- Create and promote content to attain our business objectives.
- Manage content marketing budget
- Produce SEO friendly content
- Measure and improve future marketing campaigns
- The average salaryis around 2 to 6 lakhs per annually.
Benefits of Digital Marketing Career in 2021
Are you pondering about what the entire buzz is? Here are the top reasons why you should learn digital marketing in 2021:
- No Specific Background Education Required
If you want you to learn digital marketing, you can go ahead and pursue it without worrying about your educational background. Academic background holds less or no importance.
Yes, it might be little easier for a marketing student or professional to observe the features of digital marketing, but it does not mean it would be a challenge to others. If you’re really tempt to learn digital marketing, all you have apply yourself and think out of the box.
- Striking Demand for Digital Marketers
Every business is shifting its advertising from the traditional marketing methods to digital marketing technique. Finally, organizations are looking out for digital marketers to help them compete in this Digital Era. With the demand outrunning the supply of digital marketers, companies are rewarded them generously.
In fact, according to a study, 4/10 jobs now need digital marketing skills, which in-turn shows that digital marketers are in high demand and it never hurts to learn an in demand skills.
- High Paid Jobs
As known, digital marketers are in high demand and the supply is less. Keeping this in mind, we all know when the supply of something is low, its value increases. Thus, when you are looking for a job as a digital marketer you can negotiate your earnings and expect a high salary.
- Fastest Growing Industry
Digital marketing industry is growing at a 14% rate and experts predicted it to grow at a rate of 26-39% in 2020-21. Companies are now take up, the opportunity to meet their consumers at the right time and in the right place. Target advertisement coupled with trackable ROI has put to the growth of many companies.
With the increasing number of internet users and an eye-catching demand for digital marketers, there will be no dearth of job opportunities.
- Diverse Career Options
Digital marketing offers numerous avenues for one to wander. Whether a fresher or a working professional will definitely find something for themselves. By learning digital marketing, you don’t just stipulate in one skill but various skills. Hence, you can opt from a diverse set of career paths like SEO Expert, SMM, SEM Expert, Content Marketing Manager, Analytics Manager, and more.
- Entrepreneurship Opportunities
If you want to start your own business and become an entrepreneur, learning digital marketing will definitely advantageous for you. You can either start your own digital marketing agency or promote your own organization.
By pursuing digital marketing, you can generate revenue with the most cost-effective promotion by targeting the right customers. You can also trace your progression and deduce better planning with analytical tools.
- Freelance Job Opportunities
If you know digital marketing thoroughly, you can start your own freelancing business and offer your digital marketing services to clients. Instead of travelling to work daily, you can work comfortably from your own home! All you need is computer and internet access.
Many freelancers have been able to sculpt out profitable careers for themselves and if you think you’re not the typical office-going-person, this is the perfect career option for you.
- One Can Explore Different Zones
You can Switch to a different sector or have the freedom to switch, then learning digital marketing is the right option for you. Digital marketing literally applies to every zone in world. From education to service, from pharmacy to fashion, the demand for digital marketing is same in every sector. Digital marketing will help you potentially apply yourself and build a remunerative career in every sector.
- Work in a Diverse Environment
In the digital marketing industry one will find himself/herself surrounded by a set of wide variety of individuals having a diverse set of skills. By regular work with a diverse set of people, you will further grow and learn new things from a fresh aspect. In fact, working in a diverse environment will help in increase in productivity, creativity and help you gain a wider range of skills. Finally, you will grow professionally.
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Without hiring a digital marketing agency your website will not preform the best for your business.