Why a Digital Marketing Career is the Best Choice for You?

Digital Marketing is becoming one of the fastest growing careers in India and if you are aspiring to be a digital marketer, this article is just for you. Picking the right career requires correct research and advanced upskilling in digital marketing. In this article, we will discuss why digital marketing careers are the best choice for the creative minds today and why digital marketing agencies in India are hunting for digital marketing experts. 

What Digital Marketing Professionals Do in Their Day-to-Day Jobs?

Digital marketing professionals are in charge of managing the digital marketing campaigns of their company. They are responsible for the success of the company’s online presence and they need to be aware of all the latest trends in digital marketing.

The most important thing that a digital marketing professional needs to know is how to use various tools and techniques, such as SEO, social media, email marketing, content marketing and more.

Digital Marketing professionals need to be aware of all the latest trends in digital marketing. They need to know how to use various tools and techniques such as SEO, social media, email marketing and content marketing.

Why a Digital Marketing Job Is Perfect For You?

The digital marketing industry is growing at an exponential rate. This is because the internet has become a part of our daily lives. It has become a necessity for businesses to have an online presence and to be able to market themselves on the web.

Digital marketing jobs are in high demand and there are many different types of jobs available in this field. You can choose from being a social media manager, SEO specialist, content marketer or even a digital strategist.

The digital marketing industry has been evolving at a rapid pace, with new technologies, tools, and techniques emerging every day. The digital marketing world is constantly changing and marketers need to be on top of their game to stay relevant.

Top 5 Digital Marketing Jobs in 2023

Digital marketing is a fast-growing industry that is expected to grow by 20% in the next five years. It has become an essential part of any company’s marketing strategy.

The digital marketing industry is a competitive one and it can be difficult to find the right job for you. However, there are many different digital marketing jobs available and each one offers something different.

1) Content Marketing Manager: Content marketing managers are responsible for developing and executing content strategies to promote products or services to potential customers. They create content that is engaging and informative, in order to attract new customers and retain current ones.

2) Social Media Manager: Social media managers are responsible for managing social media accounts on various platforms such as Facebook, Twitter, Instagram, etc. They create posts on these platforms in order to increase engagement with their audience.

3) SEO Specialist: SEO specialists are responsible for increasing the number of visitors to a website by optimizing its content so that it appears higher in search engine results pages (SERPs). They use various techniques such as keyword research, link building, etc., in order to achieve this goal.

4) PPC Specialist: PPC specialists are responsible for increasing the number of clicks on an ad campaign. They use various techniques such as keyword research, link building, etc., in order to achieve this goal.There is a huge variety in job titles that fall under the broad category of digital marketing.

5) Web Developers: Web developers are in-demand in the digital marketing industry. They are responsible for building and maintaining websites and applications. Web developers should have a keen understanding of HTML, CSS, JavaScript, PHP and MySQL. They should also be familiar with a database management system like SQL or NoSQL. Web developers need to know how to use design software like Adobe Photoshop or Sketch for wireframes and mockups. Web development is not just about coding; it also requires creativity for designing appealing interfaces that will work well on different screen sizes.


A digital marketing career is booming and offers a high salary if you have the correct skills and instincts. If you specialise in one of the digital marketing niches, the expertise and earn you annual increments and salary hike. Hope that the above factors have convinced you that a digital marketing career is lucrative and the top of the best careers in India in 2023!

Author’s Bio

Karan Shah

Founder and CEO at IIDE

Apart from being an Edu-Preneur, Tedx Speaker and a Black Coffee connoisseur, Karan Shah is also the founder of IIDE- The Digital School. 

A Harvard alumnus, Karan’s expertise lies in digital marketing and Ecommerce. A storyteller at heart, he has penned plenty of articles in leading news portals such as Entrepreneur, BusinessWorld, Education Times, and Youth Magazine to name a few.

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