Best social media tools to plan your content
1. Sprout Social
Real people. Real brands. Real connection.
Description: Similar to Hootsuite, Sprout Social combines several social media tools into one platform — from social media scheduling to monitoring to reporting.
Sprout Social is one of the few social media management tools that provides customer relationship management (CRM) features. Having a complete profile of your customers help you serve them better and build stronger relationships with them.
Unique value: The most common praise I’ve heard about Sprout Social is its amazing reports. Many social media managers found the reports so great and beautiful that they would download and send them to their managers or clients without editing them.
2. Agora Pulse
Social media management simplified
Description: Like the social media management platforms mentioned above, is also an all-in-one social media platform with scheduling, responding, and reporting features.
Unique value: Unlike the rest, Agora Pulse has several unique features such as competitor analysis and Facebook contest apps at a very affordable price point.
3. Sendible
The #1 social media management tool for agencies
Description: is a social media management tool built specifically for agencies with several clients. On top of most features that social media management tools provide, Sendible allows you to customize your dashboard according to your branding to attract new clients.
Unique value: Sendible has some impressive integrations such as the graphics editor, royalty-free image search, and YouTube search. It also provides some automation for those who want to save time on repetitive tasks.
4. eClincher
Best in class social media management tool
Description: Like most social media management tools, eClincher allows you to schedule and publish posts, respond to social messages, and analyze your social media performance.
Unique value: What makes eClincher different from other tools is that it enables you to auto-post with smart queues and RSS feeds, has a media library for your images, and lets you search for social media influencers.
5. Social Pilot
Simple & cost-effective social media management tool for teams and agencies
Description: I like how Social Pilot fit many of the social media management tools (such as scheduling and analytics but not monitoring) into a simple dashboard and offer it at very affordable prices. With its client management feature, I believe it’s great for agencies that work with several clients.
Unique value: Social Pilot curates and suggests content from several industries (such as tech, education, and health and fitness), which is great if you want to find relevant content easily.
Another valuable feature is its white label reports, which are especially handy for agencies.
6. CoSchedule
Description: CoSchedule makes a simple promise: it has the best marketing calendar. This is reflected in its pricing which is free for basic access to the calendar – users who want more features will have to speak to the Sales team. With CoSchedule, you can manage and collaborate with your team to create your social media posts, content, events, and tasks.
Unique value: CoSchedule is great for marketers who want to organize all their projects (social media, content, events, emails, etc.) in one place. Their ReQueue feature helps you automatically find optimal posting times and fill gaps in your social media schedule with your best posts
7. MavSocial
Streamlined social media management
Description: MavSocial is a social media management tool with a focus on visual content. For the higher-priced plans, you can also manage your Facebook ads with MavSocial.
Unique value: On top of the common features (such as scheduling, monitoring, and reporting), MavSocial has a digital library where you can manage, use, and edit your multimedia for your social media posts and a search engine where you can browse through millions of stock photos.
If you wish, MavSocial can also help you repeat your social media posts for a specified duration.
8. Crowdfire
Social media management simplified
Description: Crowdfire has been adding new features over the years. Besides scheduling content, it also allows you to manage your Twitter account (follow and unfollow) and suggests articles for sharing.
Unique value: Crowdfire stands out from most social media management tools in that it lets you connect your blogs, YouTube channel, and online shops and will create social media posts for every update you have on your sites.
9. SocialBee
Seamless social media posting for all your profiles
Description: SocialBee is a social media management tool that promises to bring you more leads with less effort. Its core functionalities allow its users to add, organize, and share content across several social channels from one place (and it even integrates with Buffer).
Unique value: One of SocialBee’s most-loved features is the possibility to recycle evergreen content while keeping it fresh by using post variations. You can use SocialBee to post consistently while having an overall balanced mix of content in each category. More than that, the quality of support is another valued asset of SocialBee.
10. Post Planner
Smarter social media management
Description: Post Planner wants to help social media marketers with three key jobs: find high-quality content, plan the perfect publishing calendar, and post consistently. It curates and rates content suggestions and allows you to create a content-type-based schedule (more below).
Unique value: With its Find tool, Post Planner makes it super easy to find content that has proven to engage people. Also, instead of just picking your time slots in your schedule (to form your sharing plan), you can select the content type for each time slot and Post Planner will fill the slots with your chosen content accordingly. (You can also schedule posts outside of this plan.)
You can make use of these tools to up your Social Media game. If you want to take your business further then you can also take the help of DIY SEO software.
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