A Guide on Digital Marketing Courses for Beginners

In this era of technology reliance and the internet, digital marketing has become one of the most popular needs of businesses worldwide. It helps businesses connect with potential customers worldwide through the internet 24/7 and lower cost.

And while it is in demand and a lucrative career, digital marketing is not that easy. There are several platforms and skills you need to acquire before calling yourself a digital marketer.

Luckily, with the internet’s power, learning these skills today is easier than ever. You can access many various resources and certifications online in the comforts of your home. This article will teach you the benefits of taking top digital marketing courses and give 12 training that you should definitely take!

Benefits of Getting Digital Marketing Courses and Certifications

Digital Marketing Certifications are more valuable than you thought. Taking these training are simply not just papers. These courses provide hands-on learning opportunities for students to learn and experience the fundamentals of digital marketing experience in the most interactive way possible.

In addition, having a certification in these digital marketing courses show that you have successfully completed a course of study in this field. Likewise, you have been recognized by an industry authority as having the knowledge and skills needed to succeed in this profession.

The benefits of getting digital marketing courses and certifications are endless. A digital marketing certification can:

• Help you gain more knowledge about different and new trends in digital marketing
• Provide better job opportunity
• Increase your salary
• Acquire a unique and trendy skillset and many other benefits
• Provide new freelance or remote opportunities

12 Beginner-Friendly Digital Marketing Courses for Beginners

Top 3 Search Engine Optimisation Courses

Search Engine Optimisation (SEO) is the process of augmenting your website to rank it higher in search engine result page (SERP) or organic results. It is one of the most crucial online marketing methods to drive organic traffic to your website and convert them into customers for a low cost.

You should try the three following digital marketing courses to get you started with your SEO skills!

1. SEO Fundamentals Course with Greg Gifford of SEMRush

SEO Fundamental Course by SEMrush is a comprehensive training program that teaches you the fundamentals of SEO. The course covers on-page optimization, keyword research, link building, and much more.

This course is available in both video and text format, and you can learn at your own pace. The SEO Fundamental Course will teach you how to:

• Perform keyword research
• Optimize the on-page and technical SEO of your website
• Create high-quality content that will rank well on search engines and social media sites

2. SEO Essential Certification by Moz Academy

SEO training course by Moz is a comprehensive and interactive online course that teaches students SEO basics. The course offers a foundation for anyone new to SEO or who wants to enhance their current knowledge.

This series of over 5 hours of the video covers several topics, including

• Keyword research
• Webpage optimization
• Link Building essentials
• Reporting on SEO
• Fundamental SEO elements

At each section of the course, you will have to take quizzes to test your understanding of the course.

3. Hubspot SEO Training

The HubSpot Academy offers a variety of courses, including the SEO Training Certification Course. This course will teach you how to optimize your website for search engines with the help of HubSpot’s SEO tools.

The course includes lectures and exercises that will help you learn about:

• How to optimize your site for search engines (SEO
• On-page optimization and off-page optimization technique
• How to use tools such as Google Search Console, Google Analytics, and Google Webmaster Tools

Top 3 Social Media Marketing Courses

Everyone knows that social media has been one of the most influential sources of information for many people. Nowadays, most of the population, from young kids to old people, can’t live without the latest social media network like Facebook or Tiktok. And it continues to dominate our lives.

So as a digital marketer, you should take advantage of these platforms to connect with potential customers and build a community of loyal consumers. You can use the following online marketing course to enhance your skills in Social Media Marketing.

1. Social Media Marketing Course by HubSpot

HubSpot’s Social Media Marketing course is a comprehensive, interactive, and engaging course that will teach you how to use social media to grow your business. This certification is designed for marketers, salespeople, and entrepreneurs who want to learn about the best ways to promote their business online.

In addition, you can learn the following in this course:

• Develop an engaging social media strategy,
• Transform your business’ social media
• Build inbound customer service on your social media
• Reach your target audience

2. Online Social Media Marketing Classes by Skillshare

Skillshare’s online social media marketing classes will teach you how to use the tools of the trade to create an online presence that attracts customers and followers. This course will teach you how to use social media to grow your business or personal brand and make money from your passions.

Moreover, when joining this class, you will learn how to get started with social media marketing and provide insights into popular platforms such as Twitter, Facebook, LinkedIn, and Instagram. You’ll learn about different strategies for using these platforms for business purposes, including advertising on Facebook and Twitter.

3. Fundamentals of Digital Marketing, Social Media, and E-Commerce by Wharton, University of Pennsylvania

This online course is a comprehensive guide to the fundamentals of digital marketing, social media, and e-commerce. It will teach you how to identify your target market and develop a strategic plan for marketing your business online. It can also help you understand and use data analytics to measure and optimize your digital marketing efforts.

It will also teach you how to use social media channels such as Facebook, Twitter, LinkedIn, YouTube, Instagram, Pinterest, Snapchat, and others to build relationships with customers and grow your business. You’ll learn about the pros and cons of various social media platforms so you can choose the best ones for your company’s needs. Finally, it will show you how to create a successful e-commerce site or online store that sells products or services directly from a website.

Top 3 Search Engine Marketing or Online Ads Courses

Paid search advertising has been one of the most essential components of digital marketing. With paid advertising or search engine marketing, you will be able to reach your target audience fast.

It is also a cost-effective method of putting ads on the internet, as long as you use Pay-per-click (PPC) ads on your campaign. Learning how to set up PPC is not tricky. However, this digital marketing method takes a lot of effort than others.

Here are a few courses perfect for beginners.

1. PPC Fundamentals Course with Joel Bondorowsky

SEMRUSH Academy offers comprehensive learning resources for anyone who wants to learn about SEM marketing. And one of their most popular free courses is the PPC Fundamental Course. This Digital Marketing Course is perfect for those who want to learn the basics of PPC and how they can launch their campaign.

It also teaches them how to manage and optimize their PPC campaign on their own to avoid losing money on Google Ads.

2. Google Ads Course by Google

Google offers multiple training courses for their ad users to grow their skills in using the platform. Their Skillshop page offers various comprehensive methods to help you master Google Ads. These courses cover everything from creating an account to setting up campaigns, managing budgets, and optimizing ads. It also teaches you to manage your account across multiple devices and browsers.

Likewise, these courses also give you a certification on Google Ads that you can showcase to companies or clients to show your mastery of Google Ads.

3. Google Ads Essential Training by LinkedIn Learning  

This is a free course that provides you with a comprehensive overview of Google Ads and how it can help you reach your business goals. You’ll learn the basics, like setting up campaigns, creating ads, and analyzing reports. You’ll also learn more advanced skills like optimizing your account, bidding strategies, and ad extensions.

Some of the topics you’ll cover in this course include:

• Setting up an account
• Creating campaigns
• Creating ads
• Optimizing accounts
• Analyzing reports

Top 3 Content Marketing and Copywriting Courses

All of the aforementioned digital marketing methods would not be effective without content. Whether it’s SEO, PPC, or social media, you will need content to ensure that your efforts will reach and engage your target audience.

This is why content marketing is essential when taking digital marketing training. You need to be able to produce excellent writing that will surely hook anyone who reads it. Here are some introductory content marketing courses that you should look into.

1. The Strategy of Content Marketing by UC Davis, University of California

The Strategy of Content Marketing is a digital marketing training course offered by UC Davis and Copyblogger. It helps students explore the theory, practice, and future of content marketing and acquire core strategies that can help retain customer profitability.

Likewise, this course provides a framework for how any organization can integrate content marketing into its strategy and culture.

2. Creative Writing Certification Course by Wesleyan – Coursera

The Creative Writing Certification Course by Wesleyan – Coursera is an online course that offers a certificate of completion for those who want to learn about creative writing. The course includes video lectures, discussion forums, reading assignments, etc.

The course covers the basics of creative writing, including fiction and nonfiction fundamentals. It also provides practical exercises that will help you improve your writing skills.

This course will give you the lessons necessary to write creatively in any genre or format. You’ll also learn how to analyse and evaluate your own work objectively so you can get feedback from others on your progress as a writer.

3. Content Marketing Certification Course by HubSpot

Hubspot Content Marketing course is perfect for beginners in marketing. It covers multiple practices in content marketing that will teach you copywriting techniques, concepts for pillar pages, topic clusters, content promotion, and many more.

The whole course is free and takes 6 hours to finish. It also gives out content marketing certifications for those who will finish it.

Conclusion

At this point, I’m sure you realize that digital learning marketing won’t happen overnight. It takes a lot of reading, listening, and applying the techniques to perfect digital marketing. But with the courses mentioned above, you can learn new skills and improve your digital marketing practices in no time.

But to make the learning process easier, here are some tips for you:

1. Start with content writing, followed by SEO. Many concepts tackled in content writing and SEO are used in PPC and social media. Building your SEO and writing skills first will make it easier to learn the rest.
2. Practice and practice. Learning digital marketing is not an easy task. You will often face failure and multiple issues on your digital marketing journey. So, try executing these practices on your own first and optimizing them before taking on a serious project.
3. Get certified. Although certification is not necessary, it could help you establish your skills and capabilities to companies and clients.
4. Learn from others. Try to work with experienced digital marketers. They already know some of the industry’s best practices, and you can get a few tips and tricks from their experience.
5. Never stop learning. Digital marketing is a constantly changing industry. Trends keep popping left and right. As a digital marketer, it is your job to keep up with these trends and keep your clients ahead of the competition.