10 Types of Content That Are Perfect for SEO and Digital Marketing
SEO and content marketing always go hand in hand. Paying attention to the quality of content that you create and publish can significantly improve your search rankings. However, it’s not just the content quality that matters but also the type of content you have on your website. In this blog 10 Types of Content Perfect for SEO and Digital Marketing.
10 Types of Content You Should Create to Hit Your Marketing Goals
Yes, there are different types of content that you can create and use. You might want to know more about them so you can be sure that what you have on your website are the ones that can deliver the results you want.
There are a number of reasons why businesses should blog. For one, blogging can get your website more organic traffic. According to DemandMetric, businesses that blog regularly get an average of 67% more leads every month compared to companies with no blog. It increases your online visibility and even helps you establish your position as an expert in your field.
Blogs may also be the perfect content for SEO if you are on a limited budget. Unlike some advertising strategies that require you to spend a lot, as long as your blogs consistently provide information that is of value to your target audience, you can see results. What blogging requires is some effort, though. You need to carefully plan your approach and figure out what specific topics and keywords are relevant to your niche. This way, when potential customers search for them, your blogs will be able to provide them with what they’re looking for.
2. Product Pages
For e-commerce sites, product pages are an absolute necessity. But make sure you do more than post photos and product names. Your product pages will work better if there are accurate product descriptions that would not only provide information to your audience but entice them to make a purchase, too.
Additionally, good product pages can also help your SEO efforts and rake in more customers. To achieve this, you need to come up with unique descriptions for your products, as well as clear product photos, and if possible, videos of the products as well.
Consumers of today turn to video content for both information and entertainment. It’s no wonder marketers who want to stay on top of their game create high-quality videos to strengthen their digital marketing strategy. The popularity of video content has been strengthened even more by the existence of social media platforms.
Just this year, the number of viewing minutes of consumers has risen about 19% from last year and it is estimated that by 2021, the average person will spend 100 minutes each day watching videos online.
The ROI of video content has also increased together with the consumers’ viewing minutes. So it’s no surprise that more and more marketers who haven’t started creating video content plan to do so. And 99% of digital marketers who are already using videos will continue with their strategy.
4. Social Media Posts
No one can deny the power that social media has when it comes to helping small and medium-sized businesses expand their reach. These days, a brand has to have a strong social media presence to succeed. But you can’t just create an account on Facebook or Twitter, leave it, and expect to reap rewards.
If you want people to follow you on social media and if you want to get their likes and shares, you need to nail your social media posts. Your content strategy for social media posts will, of course, depend on your specific goals. You can use your social media posts to promote your new products, let people know about upcoming sales, and let them know your brand on a more “personal” level.
Social media posts are a great way to engage existing and potential customers and even help you build and grow relationships. So make sure that you are present on all the relevant social media platforms where your audience is.
5. ‘How-To’ Articles and Other Lists
Content that serves as a step-by-step guide always has an audience. Consumers are always looking for instructions on how to use or fix products. Another type of content that belongs in this category would be checklists.
Checklists are easy to digest and offer concise yet valuable info. They’re great if you want to share short tips that don’t require a lot of explanations. When done right, checklists can be quite shareable, too!
Infographics are also another example of content that can be shared on your website, via newsletters, or on your social media. They can be described as bite-sized info presented in a visual way.
Visual content like infographics is effective in helping viewers better understand data that would otherwise be confusing or even boring to read. Statistics are often presented in this format. It’s also a great way to draw the attention of your audience to the most valuable information that you want them to see.
For infographics to be effective, you need to use visual elements that are eye-catching but not overwhelming or confusing. Also, you have to make sure that the information or topics you would make an infographic for are suitable for this particular format
Businesses may also opt to create eBooks for their long-form content – but only if there’s really something of value that their customers can gain from them. EBooks are usually gated, and offering free eBooks is a great strategy for businesses that want to collect lead information.
Compared to blog posts and social media posts, eBooks obviously require more effort and investment on your part. However, they can really be effective, especially in building a brand’s authority and credibility.
Another excellent type of content that you might want to consider for your next strategy is interview content. You can conduct audio or video interviews with experts and recognized figures in your field. Such content can give your audience valuable information.
If it’s not yet possible for you to interview experts, you might want to consider interviewing some of your existing customers! Real reviews and honest opinions can play a big role in the purchasing decision of new customers. You can utilize social media platform features like Facebook Live and do a live interview. Then you can publish that same content on your YouTube channel and have the interview written and posted on your blog as well.
One of the things that you need to remember when you do interviews is that you need to ask questions that you think your audience would want the answers to. Also, your interview subjects should be interesting and credible, too, especially if they’re going to talk about your products or services.
9. Case Studies
Case studies could be considered perfect content for SEO and digital marketing as well. Remember that consumers of today are smart and they rarely buy products blindly. They always look for information about products first before they make a purchase.
A case study will not only help drive traffic to your site as it can provide what consumers are searching for but also help convince prospects to buy. After all, case studies are, in a nutshell, accounts of customers on how your products or your brand have helped improve their lives. Case studies can help prospective customers understand your business better and help establish trust as well.
10. Memes and/or GIFs
If you haven’t used at least one meme or one GIF for your content, you could be missing out on a lot because meme marketing is among the most effective strategies for digital marketing right now.
Brands recognized the potential of memes and GIFs to get viral and started using them too to increase brand awareness on social media. If you want to be able to connect with a younger audience more easily, you might want to give these fun visuals a try.
Note that not everyone succeeds with their attempt to utilize memes for marketing. For yours to be successful, you have to be in tune with what the latest meme trends and formats are, choose something that would fit your product or brand, and most importantly, make sure that your audience would find it hilarious.
Knowing which types of content are suitable for your brand is the first step to producing quality content that would catch the attention of your target audience, engage them, establish your expertise in your field, and rank on Google and other search engines.
Say, you’re already blogging and it’s working quite well. Should you still create other types of content? Yes, you should do more than one. You can even give each type of content a spin or use them on rotation and see which would drive more traffic or increase conversions.
There’s no hard rule here. But if there’s one thing you need to remember, it is that your audience will always be looking for fresh and exciting content from you – and you better deliver or they’ll look elsewhere.