How to Choose the Right Social Media Platform for Your business
Businesses using social media platforms are growing by leaps and bounds each year. With the thriving world of social media, how do you ensure you’re choosing the right one for your needs? We’ve all been there – you’ve set up a Facebook page and a Twitter account, and you’re wondering, who’s got the right platform for you? How to choose the right social media platform? What should you be focusing on? How should you change the way you use your social media? Well, this blog will help you figure it out. Jump in now.
Before helping you figure out which platform works best for you, you need to know about a few popular social media platforms and what they are best for.
Popular social media platforms
Facebook – Best suited for B2C brands
Instagram – Best suited for commercial & personal brands
YouTube – Best suited for entertainment, educational & personal brands
LinkedIn – Best suited for B2B businesses & hiring companies
Twitter – Best suited for industrial and, Saas brands
Pinterest- Best suited for luxury and creative brands
5 Tips to Choose the Right Social Platform for Your Business
- Find where your audience is
In choosing the social media platform for your business, make sure that you pick the place where you know your audience will engage actively. You don’t want to be pitching yourself and your services in a place where there are no potential buyers. Do you? Understand your customer demographics and research which platform majority of your customers are present. Understand the goals and needs of your customers on the social media platforms and offer what they are looking for. These are the most important and basic criteria that you need to keep in mind when wondering how to choose the right social media platform for your business.
- Get familiar with the top social media platforms
There are numerous social media platforms, and you need to know about the most popular ones before you can hop in and create a space for your business. There are many social media platforms, but there is a handful of them that many make use of daily. On wondering how to choose the right social media platform in which you should create brand visibility, you should consider the below. A few of the popular social media platforms used majorly by businesses are Facebook, Instagram, Youtube, Twitter, and Pinterest. Research on these platforms and understanding their features and functionalities will give you insight into if this social media platform works for your business.
The most popular social media sites in 2022
- Facebook – 2.23 billion Daily user
- YouTube – 1.9 billion Daily user
- WhatsApp – 1.5 billion Daily user
- Messenger – 1.3 billion Daily user
- Make your social media objectives clear
Ask yourself what my business’s social media objective is? What am I trying to gain by investing my time here? Of course, everyone aims to generate better leads and sales for their business but other than that, what are you looking for? You can use the social media platform to talk about your products and sell them and show your followers the values you hold. Brands make use of social media to showcase their beliefs and values. Quite a few brands on social media generate content that stresses inclusivity, feminism, social welfare, and more. These content are indirectly found to create brand loyalty among customers that resonate with the brand’s values, and isn’t that what every business aims at? Loyal customers. When you make your social media objective clear, it is easier to find the right platform.
- Curate platform appropriate content
Everything in its time and place applied rightly to this rule on social media. More than choosing the right social media platform, you have to think about how to curate content on social media. It is not appropriate to post long-form descriptions on youtube because obviously, people are there on youtube to watch videos. The best place to post long-form content could be Twitter, where you can split the content and post parts of them as tweets. Reels are doing well on Instagram, and you can make short amusing videos on Instagram to promote content. Pinterest can be an ideal platform to post aesthetic pictures and ideas. Pinterest is slowly becoming a platform where short videos are posted as well. Likewise, curate content that suits your social media platform. Jot down what you are aiming for, and after picking the platform that works, engage curate content. You can curate content according to the platform and the trends.
- Less is more
With numerous social media platforms to choose from, it is understandable that there is an incessant urge to be there on all the platforms. But hey, less is more formula applies here, and it works best to concentrate on fewer platforms and generate better and holistic content than to be out there on every platform. Say in case you have are a makeup artist and have a tutorial page on youtube, then having an Instagram account to leverage lead is probably the best. But do you think it is wise to have a LinkedIn page and create timely content in it? Well, not so much. You might as well use the time to concentrate on youtube and Instagram. In knowing how to choose the right social media platform for business, just know that the fewer the social media platforms, the better. In using social media for your business, be mindful that generating holistic content is better than aiming to have a holistic approach on all social media platforms. Find One of the leading digital marketing agency in Chennai.
A general cross-comparison of social media platforms for businesses
In wondering how to choose the right social media platform for your business, just do a cross-comparison and analysis of other social media platforms.
Instagram has become the most popular social media platform in which the users are growing gradually.
There is no better platform than Instagram to build a personal brand. Entrepreneurs looking to create a brand image for themselves can use Instagram.
Facebook is the hub of social ads, generating great leads and conversions. Brands that can afford Facebook ads can make use of Facebook to boost their sales. Still, a huge number of the population (say 70% ) belongs to the highly educated category use Facebook. Facebook community groups work big-time, and these are the places where many businesses generate great leads and deals. Facebook will always be a platform that businesses thrive on.
Podcasts and youtube are, in general, platforms that work for long-form informative content. But well, what works for your business in a podcast might not work for you on youtube. Youtube generates more visual content, and it is best for businesses that thrive on visual content. Fashion commerce, makeup and skincare, and creative merchandises are a few examples of businesses that can make use of youtube for their business.
There are numerous podcasts on motivational content, talk shows, investigative journalism, stocks and much more. If you are a business that thrives on curating similar content, then podcasting might be the right platform for you.
It is to be noted that Pinterest has a higher number of women users. Businesses that sell home decors, fashion apparel and accessories mostly target women, and Pinterest can be the right place to build an online presence for your business.
LinkedIn is the most successful social platform if you are looking forward to collaborating and networking. Many corporates, information technology sectors and even digital marketers are making use of LinkedIn as a strong platform as an avenue to expand their businesses.
Twitter is like sending out public text messages to many people at once. Movie productions, political parties, and public figures can make use of Twitter to the best of their abilities.
Each platform has its own knack and techniques of promoting content that brands can make use of to build a digital presence for their business. In wondering how to choose the right social media platform for business, always ensure that you regularly reach out to your audience. Go where your audience is and provide them with quality content, and you will be good to go. If you have any suggestions or queries related to social media marketing. Let us know in the comments below.