Best Ecommerce Tools List 2022 to Improve Business Growth
The worldwide pandemic has led to a surge in the e-commerce business. Retail e-commerce sales worldwide in 2020 accounted for 4.28 trillion US dollars (Source: Statista). This amount is only expected to rise in 2022 and beyond. So, as online shopping is becoming an extensively practiced trend, businesses are increasingly adopting this lucrative business method.
However, running an e-commerce business isn’t as easy as it seems. You need to directly compete with more than 2 to 3 million such businesses. Only by employing the best e-commerce tools can you improve your efficiency, effectively manage your inventory, increase conversions, beat the competition, and make profits.
15 Best e-commerce Tools to Improve your Business Growth
1. An e-commerce platform
The most basic necessity for running an e-commerce business is an e-commerce platform. You can choose from storefront platforms such as Magento, WooCommerce, Shopify, Shift4Shop, Salesforce Commerce Cloud, Volusion, Kibo, and BigCommerce. Each of these comes with a variety of tools and services to help you manage your business. Choose a platform that suits your business the best and offers the themes and services you are looking for.
2. Digital payment processing systems
Another vital tool you need to run an e-commerce business is electronic payment processing systems. These enable you to make the items and services on your site purchasable. You can choose from several third-party payment providers such as PayPal, Stripe, Venomo, Zelle, Authorie.net, Google Pay, Amazon, WePay, and BrainTree. You can integrate a few of these payment solutions into your e-store infrastructure.
3. Email marketing platforms
You need to get the word around about your online business, its products and services, feature updates, and more to customers and prospects. This is where email marketing helps. You can use tools like NotifyVisitors, MailChimp, SendinBlue, SendPulse, Omnisend, and Benchmark Email. for this purpose. Most tools allow automating several marketing tasks. These also come with the ability to track abandoned carts and follow-up to increase conversions.
4. Product sourcing tools
You need to procure high-quality products in bulk to run your e-store efficiently. With product sourcing tools such as Sourcify, you can connect with various manufacturing platforms, bid, and source products easily. You can effortlessly keep your inventory in stock. This will alleviate issues related to delays and product unavailability.
5. Shipping service integrations
Another crucial prerequisite for e-commerce businesses is the integration of shipping services. You can make your logistics affordable by integrating your store’s shipping with one of the service providers like ShippingEasy, ShipRocket, Ordoro, Delhivery, and Easyship. These allow you to sync your orders, automatically update tracking numbers, and more. Some of these also have additional features like providing all-inclusive shipping costs.
6. Customer relationship management software
Having Customer Relationship Management (CRM) software for your e-commerce setup can facilitate customer satisfaction. A CRM tool helps you create the best customer experience and build the best customer relationships. It helps you in optimizing your marketing strategies, increasing workflow efficiency, streamlining invoicing, improving cross-selling and up-selling, unifying social media management, and more. Some great CRM software are Zendesk, HubSpot, FreshWorks, Salesforce, and NetSuite.
7. Pricing intelligence tools
To grow your e-store customer base, you need to compete in your field on pricing. Pricing intelligence tools such as Wiser, DataWeave, Minderest, etc. help you keep an eye on competitor pricing and dynamically optimize your pricing accordingly. These tools generate powerful analytics and useful reports to help your e-commerce business to generate brand affinity, scale, and grow.
8. Customer service tools
Customers are your business’s vital assets. You need to keep them happy to retain them. For this, you need to identify ways to support them, advocate for them, build their loyalty towards you, and delight them. This can also facilitate the word-of-mouth spread of your brand, more customer acquisition, and increased sales. The best e-commerce tools that can help you with this are Coed Monkey, LeadChat, ReferralCandy, AuthentiPix, and Zendesk Chat.
9. Social media management solutions
These days when you can find all of your customers and prospects over social media, you need to make yourself available over these networks. You also need to keep yourself regularly updated there. Integrating social media management solutions into your e-commerce site can help you automate ways to engage your customers over social media sites to ensure viral marketing. Some software that helps you in this regard are HootSuite, Zoho, Sprout Social, Sendible, Buffer, Loomy, Social Pilot, MeetEdgar, etc.
10. Re-targeting and re-engagement tools
Not all of your e-store visitors make a purchase the very first time. You need to re-target them to re-engage them with your site using push notifications. Aimtell is a tool that facilitates this. You can integrate it on your site to send reminders and offers to website visitors even if they’re not on your site.
11. Linking tools
As it’s obvious, you would need to use a variety of tools for running an e-commerce business. However, if each of these operates independently without any coordination, it would be chaos. So, you need a platform to unify everything together to automate workflows and increase productivity. Some of the best linking tools available over the net are Zapier, IFTTT (If This Then That), Integromat, Automate, Microsoft Flow, and Workato.
12. Sales tax compliance tools
A tool called TaxJar can help eliminate the hardships and stress associated with managing sales tax compliance. The platform automates your e-store’s sales tax life cycle across all your sales channels. It’s innovative technology takes care of the calculations, nexus tracking, reporting, and filing of all applicable sales taxes in the correct format. This eliminates the risk of errors and missed deadlines. So, using this tool you can sell across a variety of channels with less effort.
13. Price matching tools
Price matching tools help you automate sales offers and campaigns, and thus, increase conversions. You can integrate your site with a tool like PriceWaiter to enable price matching functionality on your product pages. You can also use it to create persuasive call-to-action offers that appear whenever a visitor attempts to leave your site without purchasing. It can also help in automating drip campaigns with personalized, limited-time offers to prospective customers. This can be one of your powerful business growth strategies.
14. Tracking and analytics
You need to track and analyze all of your e-store’s sales information to gain valuable insights into increasing your sales. You can use tracking and analytics tools such as KissMetrics, Hotjar, Optimizely, Woopra, Matomo, Crazyegg, and Supermetrics for this purpose. These can help you track various metrics like revenue per visitor, average conversion rate, average order value, etc. to optimize your store’s revenue generation.
15. Reputation management software
As your e-commerce business grows and widens, monitoring customer reviews and comments on social media and other review platforms would become difficult. However, you cannot leave your reputation uncared for. This is when reputation management software such as ReviewTrackers, Podium, Curogram, etc. can help. It can track and report mentions of your brand name across different channels. This can help manage a good online reputation for you.
Setting up and running an e-commerce business can be challenging, especially for beginners. This blog has discussed the 15 best e-commerce tools to set up your site, increase brand awareness, simplify procurement and shipping, re-targeting and re-engaging lost customers, provide delightful customer service, ensure a great overall shopping experience, and more. Hope aspiring e-store owners are greatly benefitted from reading our blog.
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